NEW at Abodee! PRINTWORKS
After several years working in advertising as CEO and as a highly awarded Creative Director the duo of Annette Gårdö and Patrik Westerdahl, found a common ground that everything around them just went on too fast. The rise of digital and the way people interacted with friends and family through social platforms made them both think.
They wanted to reconnect with the simple pleasures of the everyday. Both being parents to small kids – they started to reexperience with nostalgia how our own childhood looked like. When a game night meant everyone being gathered around the same table. When taking photos meant you actually printed them and looked through them over and over again. The satisfaction of solving an incredible challenging puzzle together with your siblings. As much as it was fun activities to do, they also experienced a strong ingredient of togetherness and a sense of calm.
Besides the newborn movement of slowing down and meeting for real, they saw a huge potential in the market for Coffee Table and Interior Decoration. They asked themselves why functional and fun products were seldom beautiful and nice to have lying around as adecorative object in your home.
That was the starting point of PRINTWORKS driven by a simple purpose that all our products could be part of your decoration at home. When always at display they will also be used more often, bringing family and friends together. We simply call it ”FUNctional Decoration”.
View all new PRINTWORKS products in our webshop or go to the PRINTWORKS brand page.